Lights Camera Action

Video is where I find my flow state. I make a lot of them. But here are some -

1. What Do Women Want? - Women's Day campaign

2. In the Pink of Health - Product Release '25

3. Health Check Launch - Script Writing

4. Plum Jam - Video for social

"What Do Women Want?"

An attempt at addressing humanity's oldest mystery.

This might be the most asked question in human history, and we still haven't figured it out. Freud famously gave up. Entire industries have been built around guessing.

I decide to enlighten people and gathered a bunch of girls from the office and asked them to help me out.

Ideated, scripted, shot, and edited the whole thing in two days because good ideas don't wait for perfect timing.

If you've ever wondered what women actually want, the video has some answers. They might surprise you.

In the Pink of Health - Spring Release '25

Full-scale production for a product launch

This project is my peak Bengaluru moment—proof that living in India's Garden City has beauty beyond its traffic. It's its tress and the people.

Working with my friend Poornima (who thankfully shares my love for good video), 'In the Pink of Health' as our guiding philosophy. If Bangalore can make mundane streets look magical for three weeks a year, we could certainly make insurance and healthcare features feel exciting for three minutes of video.

The entire project—from concept to final exported video—happened in just two days. This meant we became experts at creative problem-solving under pressure, smart software choices, making decisions quickly without second-guessing ourselves, managing people and schedules.

Poornima and I became a two-person production powerhouse. We wore every hat in the book - art directors, mic and camera guys, stylists, directors, script editors and editors.

We had only 2 days to pull off 10 quality videos. We used a bunch of tools to help us. The tech stack we worked with - Premiere Pro (goated software), Eleven Labs, Screen Studio, Descript (office acoustics got in the way), Opal camera software.

This was truly made with ❤️ in Bangalore.

Script Writing for Product Launch

45 seconds to change minds about healthcare

Sometimes the toughest creative challenges come with the tightest constraints. For our Health Checkup launch video, I had to write a script that was under 45 seconds but covered everything: the problem statement, why we're solving it, what our solution is, and how it actually helps people.

That's a lot of heavy lifting for less than a minute of screen time.

But here's the thing about script writing— it's writing with visual cues. You have to imagine to write. Every line needs to work with what's happening on screen, creating a seamless dance between words and visuals.

I had to think cinematically: when I wrote "Ever wondered why seemingly healthy people have sudden heart attacks?" I was also envisioning how that question would unfold visually.

The final script managed to explain the feature in under 45 seconds while giving our motion designer everything they needed to create visuals that enhanced rather than competed with the message.

Sometime writing happens when you're writing for more than just words. Watch how the video turned out below.

Plum Jam #1

Sometimes the best ideas come from the most obvious places. Plum Jam was our first UX event, and the name got us thinking.

if we're calling it Plum Jam, why not make actual plum jam for merch? And if we're doing jam, why not go full picnic?

We had to bring this picnic into one meeting room to make three videos:

Teaser

Anticipation without explanation.

Announcement

Unpack the details—everything laid out beautifully.

Push

Time to RSVP—the friendly nudge to secure a spot.

Each video maintained the picnic charm while serving its purpose. These videos promoted the event experience that people could be a part of. Sometimes the best creative concepts are hiding in plain sight, waiting for someone to connect the dots.

Personal Video Experiments

I make what I love here

My own videos that I made for myself has a little piece of my life in them. Sometimes it's documenting a random Tuesday, sometimes it's testing a new editing technique or sometimes its documenting things.

I'm not consistent, but these experiments keep my eye sharp and my approach fresh. And most importantly, they're just fun and I love making them.

What Video Thought Me

Video taught me everything about deadlines, creative problem-solving, and reading the room. They're leadership skills. Video makes you decisive, adaptable, and comfortable being uncomfortable. All things that make you better at marketing, better at managing teams, better at seeing opportunities where others see obstacles.