Why did an insurance company write a children’s story book?
Company Overview
Plum is a digital-first insurance and employee benefits platform that provides transparent, comprehensive healthcare solutions for companies in India.
My Role
Creative Direction
Team
A
Timeline
2025
Hello World
I became a published author with ESOP's Fables - workplace wisdom disguised as bedtime stories for kids. Published by Notion Press, this book translates modern workplace concepts into children's fables, helping parents introduce values like inclusivity, mental health awareness, and collaboration to children aged 5-12 in an story format.
For this project, I wrote two original stories: "Pollen Pride and Prejudice" and "Power of the Pack," exploring workplace dynamics and team collaboration. Additionally, I developed the landing page copy that articulated the book's vision and purpose, and led social media campaigns on Twitter and LinkedIn to generate interest and engagement for the publication. Find the book here, all proceeds go to charity.
